Why Hydration and Electrolytes Don’t Work
The most common remedies must enter the bloodstream to have any effect — a process that takes too long to provide relief: one hour for electrolytes, thirty minutes for bananas, and five minutes for water.
Even if these remedies are used to prevent cramps, instead of stop them, they're still an ineffective choice. Researchers originally linked muscle cramps to dehydrations after testing the sweat of laborers in shipyards and mines 100 years ago. The sweat contained high levels of chloride — which makes up one-half of the salt in your sweat — leading scientists to conclude that it was the absence of this electrolyte causing muscles to malfunction.
The Neuromuscular Fatigue Theory
In fact, the problem isn't with the muscles at all. It's with the nerves that control the muscles. Called the Neuromuscular Fatigue Theory, it says the following:
- Muscle contraction is initiated by a nerve, called the alpha motor neuron.
- The alpha motor neuron receives messages from your brain (conscious movements) and from your spinal reflexes (unconscious movements).
- Your spinal reflexes stop your muscles from excessive stretching or loading.
- Neuromuscular fatigue causes increased firing from the reflexes that protect against stretching, leading to excessive muscle contractions, more commonly called cramps.
Targeting Nerves to Treat Cramps
When you experience a “brain freeze” after eating cold foods too quickly, it's because you topically stimulated the nerve receptors in the mouth and esophagus. The unique blend of ingredients in ACV Cramp Cure targets these same nerve receptors in the mouth and throat, prompting an almost immediate neurological response. Since it bypasses the bloodstream entirely, our product starts relieving muscle cramps — and preventing future cramps — in less than 60 seconds.